Hi, I’m Mel.

I’m the founder of The Innspire Lab, a space for ideas, strategy, creativity and action.

For more than 20 years, I’ve worked across hospitality, events, sales, operations, leadership and business development. I’ve built strategies, grown revenue, led teams, launched ideas, solved operational headaches and learnt a LOT about what makes businesses work.

And one thing I know for sure? Most businesses don’t need more ideas. They need help knowing which ideas are worth backing and how to actually make them happen.

That’s why I created The Innspire Lab.

It’s where we take the ideas swirling around in your head, the problems you can’t quite crack, the opportunities you know are there and the parts of your business that feel a little... messy.

We look at what’s working, what’s not, where the gaps are and what could be done differently.

Through business consulting, strategy sessions, workshops, creative thinking and practical tools, I help business owners and teams find clarity, make commercially smarter decisions and turn thinking into action.

Because sometimes you don’t need another course or another 47-point plan. You need fresh eyes, good questions, smart ideas and a clear next move.

Welcome to The Innspire Lab. Let’s see what we can create.